Memorabile!, commission, 2006-2007


Memorabile! (Memorable!) is a humanitarian project to support parents of children with Duchenne and Becker Muscular Dystrophy.

Anyone making a donation to the project also sent photographs and drawings they were particularly fond of to the "" site.

Viale used the images which gradually arrived as true pixels, displaying them next to each other to form the lines of a design representing flowers, which in different cultures and historic periods are, or were, symbols of friendship, availability or hope.

The design became increasingly complex as the donations multiplied, giving rise to an intricate embroidery of images, as a metaphor of this solidarity project.

The final result was auctioned by Sotheby's in Milan in November 2007 and the proceeds were in turn donated to the project.